Peg doll earrings go viral

Ann’s Japanese customer was a famous actor called Masahiko Tsugawa. He created a retail brand called Gran Papa, whose mission was to find ways to encourage fathers to spend more time with their children. Tsungawa, who was also known for relocating a Scottish castle to Japan, supplied some miniature doll earrings to a ‘style influencer’ who wore them in a publicity shoot for her engagement. He then ordered 27,000 pairs and marketed them as ‘the earrings that will help you find your ideal match’, sending Ann Fuller viral.

Order for 27,000 pairs of Alice earrings was by far the biggest in Ann Fuller Design's history